The source of news defines the extent to which a society comprehends information. In essence, there are various sources of news. Moreover, the evolving world continues to provide different sources of news globally. It, therefore, means that people have a wide range to choose when considering the source to use. For instance, some of the most common sources of news include the television, radio, newspaper and personal conversations. Despite their availability, every individual shows a particular preference.
For example, one can choose the TV over the radio. On the other hand, there are those who may desire personal dialogue to the radio. It is because they believe that each media has its advantages and disadvantages. Moreover, other people choose a combination of radio and television as their exclusive source of news. It is fundamental to note that the media determines the extent to which one is persuaded over an issue. Most politicians recognize this aspect of casting news. Consequently, they tend to settle on a distinct medium depending on the extent of persuasion. The following paper explores the strengths and limitations of the television as the source of news.
Strength of Television as the Source of News
The television boasts of numerous strengths as a source of news. Firstly, it is the most persuasive media. Some characteristics features make television convincing to the society. These include the aspect of sound, sight, motion and color. In other words, it uses the three types of persuasion to attract its audience. For example, animation features such as color, motion, and sight appeals to one’s emotion. A person who utilizes TV as the primary source of information takes time to consider the pictorial presentation and the reality of the pictures that are available. Psychologists affirm that pictorial presentation manipulate an individual’s emotion making them believe the presentations that occur in the TV. The second fact is that TV gives one an opportunity to consider the truth behind the information. The aspect is also known as logos. In fact, journalists provide statistical features that are convincing. They recognize the fact that statistic leads to credibility. Consequently, it makes an observer believe them. The final segment that TV utilizes in its presentation is pathos. It regards logical flow of news. In most cases, the anchors take time to prepare and present news in logical manners with the quest to appeal t the view. Moreover, these aspects are foundational strengths of the TV.
Secondly, television gives room for the active demonstration of a product. In essence, complex information can be passed to the audience with relative ease. The feature is not common among other sources of news. For example, when a disaster occurs, it is critical that a nation observes the extent of damage and fatality of the incident. The aspect of reading the information may not be quite attractive to the audience. Moreover, one can doubt information that comes from an individual. However, TV gives some of the most exemplary presentation. Journalists take the time to go to such places. They take motion pictures of the situation on the ground. The images may be grotesque but a real presentation of the fatal circumstance. They offer to the audience with a somber mood. Moreover, they take the time to play music that engages the audience. Consequently, the information is likely to have a high impact. In fact, the society responds with haste to avert the situation. It is fundamental to note that such TV presentation accounts for most of the successful public response that occur country wide. It is the picture of a helpless child that occurred in BBC News television that did make people respond to the famine condition that was occurring in Kenya, a country in Sub-Saharan Africa. In fact, images of the young child in the bossom of a dying mother had a massive impact that no other source of news could present. The TV, therefore, reduces the complexities that characterize information.
The third strength of the television emanates from its large network of views worldwide. It ranges from the massive national audience to the local zones that have access to the TV. Research indicates that TV is the primary prime source of news. It accounts for the global spread of information. One example entails the sporting activities that occur in the English Premier League. It is apparent that the league has attracted a massive number of followers from the developing countries. However, most of these fans have never had the opportunity to visit such countries. The television has given them opportunity to follow their teams. Arsenal and Manchester fanatics continue to contend over matches that they have only watched through the TV. The television also helps them plays their actual images. These aspects make it an attractive source of news. It is significant to emphasize the fact that one readily believes what he sees than what he hears or read only. The characteristic feature of the TV as an obtrusive medium, therefore, marks it as a benefiting source of news. It is because it took time for TV to evolve and finally find its place within the society. Initially, it was a device for the wealth people in the society. However, currently, there are many households that have accessibility to the devices. Many people consider it as glamorous and flashy. Consequently, they tend to believe what is prominent to the entire society. For example, if information emanates from television concerning the polio outbreak, there is a likelihood of people believing it than if the source was from one individual. The massive scope of the audience that is the target of the television makes them seek transparency, credibility and authenticity in passing news to the public. The strength makes it appropriate for carrying out various political and commercial campaigns. The TV also gives room for the messages to stand alone hence perpetuating comprehension.
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Shortcomings of Television as the Source of News
Despite the benefits, television also has its weakness. First, messages that emanate from the television have a short of lifespan. Moreover, there are time shifts in the presentation of news. In essence, news credibility needs the ability for further verification. In other words, a source of news should provide the room where individuals can go back in time and check the message, listen to it again and consider any possible argument. Nevertheless, this does not happen with such a medium. In most cases, the television passes news in time limits. For instance, most of the prime times are 1oclock and 7AM and 9PM in the night. In fact, if you did not watch the morning news, then you may have to let it go. There anchors rarely repeat information.
It is because many new stories emerge continually. They have to contend with the aspect of choosing the most critical and attractive news to present to the viewers. The short life span of news make people find it hard to keep up with the pace. It is unlike newspaper where you can trace back the news even after a week has occurred. An example is information that regards terrorism. When they occur, the television takes time to display the circumstances. It also shows the extent of the damage. Further, it advises the public on what to do regarding their safety. Nevertheless, within few days, the information disappears as it is overtaken by the most recent events. The society continues to follow the daily highlights and forgets the critical aspects that were discussed on terrorism. Consequently, they remain vulnerable to such situation. The limitation makes people consider other sources of news because of their longevity.
The second weakness of television pertains to its high cost of production. It is crucial to acknowledge that setting up television programs involve a lot of expenses. Moreover, the acquisition of television requires a lot of capital. It takes well-established investors to set up a television network. While the device boasts of its persuasive ability, its availability is at times limited by cost. For example, one can note the fact that in some areas, there is no accessibility to television networks. The money that is needed for the programs limit their presence in such region. They choose to concentrate in urban areas where there is steady flow of income. The limitation is evident when it comes to carrying out adverts. The cost of airing an advert is expensive. For instance, carrying out advertisement for approximately five minutes in the prime time of news anchoring requires thousands of dollars. The cost limits the ability small firms to air out their product. The production managers argue that they require several prospects to make an advert successful. The TV, therefore, is an advantage to the established firms in the society. The limitation accounts for the reason why small scale traders cannot carryout out product promotion in the medium. The amount one needs to acquire a television set is not achievable among people living below the poverty line. They consider it a luxury. TV usually reaches the middle and high-income earners in the society. Moreover, the stations are located in ban areas.
The portability limitation of TV is another weakness. In essence, one cannot use the TV as a portable source of information. For example, an individual cannot move from town to the neighborhood with the view of watching the news at a particular. It is evidently illogical.TV devices are immobile. They require efficient packages for them to be transported without any damage occurring to their features. The fragile nature makes people look out for their strategic location within the household. For example, most families recognize that they cannot take the device along with them. Consequently, they choose the times that they watch the news. Most of them consider early morning hour or the late night times to follow up the daily events. If they fail to watch the news during these times, they are aware that they have to wait up to the next possible shift. The limitation is unlike newspaper that grants one the opportunity to move with them from one place to another. In fact, TV is challenging because one has to go where the device is to have an opportunity for viewing. In developing countries where the devices are few in rural setup, there are places set up for the viewing of news.
The discussion regarding the benefits and limitations of TV as a source of news remains crucial. TV is important because of the various persuasive means it uses to give information. It also boasts of massive national and local network. Moreover, its obstructive nature makes it a reliable source of information. Nevertheless, it also has shortcomings. The high cost of production limits its viability. The news also has a short life span. Moreover, it is not possible. One must, therefore, consider both the pros and cons of the TV when deciding to use it as an exclusive source of news.