Nick Morgan has written books on body language, brain science, and the process of human communication, the latter of which was released in May 2014. Based on his experiences, he has a lot to share about the steps in writing process. Think of it as "writing for dummies." Is there truth to the idea that everybody has a story worth sharing in the form of a book? What are the steps to writing a book of full novel length? How do you go about publishing it? What does the market for books look like right now?
Why start book in the first place? The steps of writing process are time-consuming, it is never easy writing one, and naturally there is always the chance that your book will never generate any interest.
The Truth about Writing a Book, What You Need To Know
The statistics tell a pessimistic story. Just in the US alone, more than a million books are published on an annual basis. Of this number, around 67% are self-published. For the past decade, book sales have been on the decline. If you publish a nonfiction book, you will be lucky if you manage to sell 250 copies a year and will max out at 3,000 over the lifetime of the book. This figure is continuing to drop as publishes are increasingly less inclined to backlist.
If you imagine your book as a product that requires marketing, it seems completely irrational. It would be like a million brands coming out with their own types of soap every year and expecting them all to succeed.
If you imagine your book as competing for readers' valuable time, it likewise makes little sense.
More books combined with dwindling sales numbers means that publishers have fewer resources to devote to marketing to try to find those readers. If publishers are strained, then that leaves the author with more responsibilities to sell the book themselves. This means they have to somehow act as writer and marketer at the same time.
Then there's the challenge of getting prospective readers to hear about your book. They certainly won't see it as fewer than 1% of all books end up on retailers' the bookshelves. Fewer still will be displayed with its cover out.
Since neither the bookstores nor the publishers are going to help you out, what options do you have? You will need to create the market on your own. But before we discuss this, let's return to the main point of this article: why on Earth would anybody want to write a book when it is almost guaranteed to fail?
How to Start a Book for Beginners
Actually, there are several good reasons to work on writing a book even with the dire reports. Here are some motivations and tips on writing a book. In particular, this is advice on how to start writing a book for beginners.
- To establish credibility. As information is becoming increasingly specialized, experts possess clout and legitimacy. If your goal is to establish yourself as an authority, writing a book is a must, especially if you are a consultant whom others depend on for your expertise. Of course, you will likely need to follow up with a second book at some point. But you'll cross that bridge when you get there.
- To work as a professional public speaker. With the exception of celebrities and other highly notable people, people who want to make a living through public speaking will not get far if they don't have a book to boast about. If you are kind of a big deal, it is just a matter of having people call your people. But even the biggest hot shots (such as former President Clinton) have to work hard to keep themselves relevant.
- To fulfill the personal need to get your story out there. It could be an egotistical thing, or perhaps explanation, or simply to ensure that even when you are gone from here, there is some kind of record that indicates that you once existed. There is nothing wrong with this. Go out there and make that personal statement!
- To cultivate a public persona and personal brand as a means of getting ahead in your profession. It used to be loyalty that bound employer and employee together. Once upon a time, an employee and his/her place of employment could depend on mutual loyalty. But today this is no longer the case. In order to get promoted, make the right lateral move, or land a job with another company, you need to gain an edge. A book along with good author branding strategies is what you need to keep their attention.
- To really market yourself in a big way. I have seen a number of friends and clients write their way to marketing A cleverly-written book can really take your career to the next level, putting you into the esteemed circle of consultants, companies or service providers. If you are part of a small organization, a book can put you in the league with the big boys. If you are in a crowded field, a book can distinguish you from the others.
All of these motivations are legit reasons to start writing your book. If several of these reasons apply to you, that is even better. Each of the reasons will require its own marketing strategies and purpose. This is why you should establish your reason long before you start to finish book.
Some Final Thoughts
Consider a list of ideas for a book, hone your creative writing techniques and always look for ways to become a better writer. If you are new in writing, consider buying a book containing tips for writing a book for beginners.